Martine Hamilton Knight assists architectural practices and built environment specialists with their image management strategies
Photographs and video are still as vital to architectural practice as they ever were. Creation and circulation, once in the hands of skilled professionals, is now perceived as being as ‘free’ and within easy reach of all. But where is the clarity? What is the message? By setting up the case for curated image making, decisions around photography and the moving image can be placed at the centre of architectural practice.
- Want to establish a visual brand?
- Share images online?
- Understand when to create content in-house or how to commission professionals?
Know when it’s best to take pictures yourself and when best to work with a professional and harness the value that their creative service brings.
- Learn how to compile images to create visually compelling award entries and engage with trade press.
- Do you understand your legal and ethical rights and obligations when it comes to making images with people in?
- What about copyright and image licensing and syndication?
- Why not explore making books and exhibitions for legacy value.
Partner with Martine to create effective visual communications about your projects. She will work with you personally, your PR representatives or appointed advertising agency. Together, you will develop your imaging strategies to best enhance your brand and profile, both online and in print.
Contact Martine and start a conversation about making a difference to your portfolio today.
image credits – The Rock, Bury: BDP, The Lyth Building, Nottingham Trent University: Evans Vettori Architects, Lakeside Arts, Nottingham: Wm Saunders Partnership
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